How’s It Going: The Chopping Block
Founder Shelley Young discusses what’s next for the venerable Chicago cooking school.
The Chopping Block is 24 years old. And during that time, the Chicago institution has been extremely successful, offering a variety of culinary classes for amateur cooks that have sold out as soon as they’re announced.
As with all businesses, the venerable cooking school was severely affected by the pandemic. Founder Shelley Young had to cancel all in-person events and create virtual programming, which allowed her to hit markets outside of Chicago. She has major plans beyond these virtual classes, which she explains during a LIVE! Culinary Series episode:
”The virtual classes will become a subscription-based business,” she says. “It will be more of a media company where we’re providing more types of content and information from all that we’ve learned over these 24 years and put that into books, articles, and more online content. We are going to package that into a subscription-based business.”
Young continues, saying that this model will be affordable for people across the globe, as she’s welcomed participants from as far as Malaysia into the online courses. We also discussed how the new model will help to bring back employees that were furloughed. She is anticipating that the concept will launch in 2022.
The entire episode may be viewed right here, and it includes master mixologist Lynn House whipping up her latest takes on the classic Negroni and Pimm’s Cup cocktails.